Tree Trimming Eligibility Tool
Reducing User Frustration by 40%. Redesigned a confusing eligibility form into an interactive, self-service tool.
Jason Somai is a
Product Designer & Developer
Building accessible, data-driven experiences at scale. Based in Toronto.
Work
Hydro One
UX/UI & Web Leadership
🏆 Ranked Top 10 Utility Website in E-Source's 2025 Benchmark
Our work at Hydro One earned recognition in E-Source’s annual review of 100 utility websites, placing our public-facing site in the Top 10 for design quality and user experience. View details
Learn More
Energizing Life Everyday
Marketing campaign landing page. Increased page engagement by 10% and ASD by 5%.
Sustainability
Report download page. Pages per session up 44% and downloads increased by 34%.
Power to Give
Internal communications page. Increased donations by 14%.
TLA - Canadian Tire
UX Design and Development
Guideo
Brainstation UX Project
Ferraz Creative
Here’s a couple of websites I’ve developed for Ferraz Creative:
Blog
I used AI to build a fan project that I designed
From data design to coding, here's how AI helped, and where it failed.
Read
Redefining My Website’s UX with Next.js
I moved to Next.js and made my portfolio more straightforward.
Read
Responsive On-Scroll Animations
Using the intersection observer and some CSS magic!
ReadConnect
About Me
Hi, I’m Jason, Digital Manager for Hydro One’s website, where I get to lead a talented team in creating web experiences that make a real difference. I help Ontarians save on energy, access grants, perform the services they need to do and stay informed on our role in the energy transition.
From 2018 to 2022 I was Ferraz Creative's Senior Developer, I brought imaginative concepts to life with my mentor, Andre, including building the Workhaus WordPress website from scratch and implementing ACF for easy content management.
I’m constantly exploring new ways to grow my skills, whether through side projects, like this Kingdom Hearts fan site I built, or the Brainstation UX course I took in 2018, which continues to shape how I approach design and usability.
Outside of the craft I’m a car enthusiast with a GTI. I also love to travel (real original, but I just learnt that Europe is awesome so cut me some slack!) and I explore Toronto’s eclectic architecture to fuel fresh creative ideas.