All Work

Power to Give

Problem

Power to Give is Hydro One's fundraising and charity employee program. The program revolves around a specific month that encouraged more particpation called 'Power to Give Month'. At the time of joining Hydro One, this was done via bi-weekly PDF updates. For the next year, I proposed turning this into a webpage.

2022 page design - first version of the page revolving around a competitive scoreboard.
2023 - encourages more participation with events and options for donations.

2022 page design

For 2022, I created a webpage for Power to Give that relieved the graphic design team's workload of manually drawing charts, while making updates to the webpage quick. I did this by relying on Google Charts, to let us update the chart using JSON data. Due to timelines, the UX of the first version of the page was focused on optimizing the comparision experience.

I used the bar chart from Google Graphs to illustrate the differences between how different lines of businesses were donating.
The masthead area is simple. The secondary call to action explains the employee match program, and the first is an anchor link down to the bar chart area.

2023 redesign

For 2023, the Power to Give stakeholders wanted to bring more attention to the donation and giving aspects of the campaign. I redesigned the webpage to place more emphasis on those various options and events.

Main call to actions highlighting the main ways to contribute during the month.
This event list expands when you click "See all events". It features a scrolling list, allowing you to add events to your calendar.
The 2023 bar chart area has been condensed to show more in less space.

Results

Since the incorporation of a website, the program has experienced significant year-over-year growth in total funding. From 2022 to 2023, total funding increased by approximately 14%.